While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group survey of over 70,000 American adults found that almost half of Americans (47.9%) are unwilling to get the shots even when they become available

With much of the world facing at least another several months of pandemic-restricted entertainment options, the demand for streaming TV services seems set to continue to grow throughout 2021. And, with a year of couch surfing and binge-watching already behind them, many consumers will be seeking fresh content options this year, opening up major opportunities for challengers to the Netflix-Amazon duopoly that currently rules the streaming landscape. A recent survey from What If Media Group looked at consumer behavior when it comes to streaming.

Among the many industries that faced upheaval due to the pandemic, the media industry was not alone. A new report, Cord-Cutting, Pandemics & Privacy Concerns, from What If Media Group examines these trends in detail. Existing trends such as the shift from traditional linear television and cable to cord-cutting have been exacerbated and accelerated as much as the shift from brick-and-mortar retail to online shopping, while the landscape has similarly seen shifts in online and email newsletter consumption patterns, behaviors, and acceptance of digital advertising in exchange for free content.

Email newsletters have long been regarded as a digital marketer’s best friend. The reasons for that are not hard to fathom: for brands, they represent a rare opportunity to get regular exposure to consumers who have opted-in to hear more about what their company has to offer and represent the perfect customer nurturing and retention tool.

With thoughts turning towards 2021, a recent What If Media Group survey recently found that the top New Year’s resolutions across the United States for 2021 are to spend more time with family and friends, and to exercise more and/or lose weight. But while those resolutions are both common and understandable after a year in which a global pandemic has kept loved ones apart and locked down fitness centers, there are significant regional differences to how those resolution intentions are distributed.

It’s no secret that 2020 has not been the best year on record for pretty much all of humanity. With 2021 almost upon us, new data from What If Media Group offers clues to the things that we’ve been missing most during enforced social absence, as well as key insights for retailers and other product and service providers about where we may be headed economically as we head into the new year.

With the COVID-19 pandemic continuing to spread in almost every state, US retailers are not alone in facing the prospect of a long winter. Research from What If Media Group, a performance marketing firm, suggests that consumers in different parts of the country are experiencing the effects of the pandemic differently, and responding to it differently in economic terms.

The 2020 holiday season will look vastly different than previous years, with the raging Covid-19 pandemic impacting all facets of life. What If Media Group surveyed tens of thousands of Americans on the topic, with the results presenting some serious concerns for marketers, but also significant opportunities to better understand and serve the needs of consumers during this difficult time for all.

With COVID-19 taking its toll on both people’s ability to travel and their wallets, the 2020 holiday season is shaping up to be a challenging time for retailers in most categories. However, with more people staying home and isolated from friends and families – and with no end in clear sight – a new study from performance marketing firm What If Media Group reveals what is likely to be one very specific (and long-lasting) gift category that is likely to soar despite the raging pandemic: pets.

Retailers hoping for a traditional holiday season boost may have to trim their expectations this year. With the Covid-19 pandemic continuing to impact all aspects of life, consumers are watching their finances closely, with more than a third planning to spend less on holiday gifts than they did last year, according to a recent survey from What If Media Group, a performance marketing company.

In electoral terms, there are few questions that distill a politician’s hopes more clearly than “Are you better off financially today than you were four years ago?” New research from What If Media Group, a performance-marketing company, indicates that the question may once again play an important role in the current election: nationally, 35.7% of people say that they are worse off than 4 years ago, with just 29% claiming to be better off than before the Trump administration got underway.

With Covid-19 on the rise across the country, this year’s holiday season is shaping up to be one of the least festive on record, according to research from What If Media Group, a performance-marketing company.

Halloween is shaping up to be an especially scary time for anyone who loves celebrating the festive holiday or relies on it for income, according to the most recent consumer research from What If Media Group, a performance-marketing company.

When it comes to voter enthusiasm, one particularly powerful view into a voter’s level of support is in the form of bumper stickers, yard signs, window signs, and other campaign collateral. We polled over 14,000 Americans to find out whether they are showing their affections publicly, and just as importantly - the reasons why they aren't. The results may surprise you.

What If Media Group, an award-winning performance marketing company, conducted three polls in July and August 2020 focused on the upcoming presidential election. Here’s what we found out.

Business Insider features What If's media advantage data in a recent article: "Sorry, Biden backers. President Donald Trump actually has more campaign cash now than 4 years ago", positioning WIMG as an industry thought leader.

What If Media Group's data has been featured again, this time in MediaPost in an article titled: What If Americans Are Just Sick-And-Tired Of You-Know-Who? Our survey results indicate that President Trump could be reelected since he has a much higher recognition in the media than challenger Joe Biden. Media Post asked: "What if . . . "

An article published recently in The Times Union: “Parents spend more on electronics, desks as prep for remote learning” cited trends from a recent What If Media Group study: “5 Back-to-School Shopping Trends Making The Grade During the Pandemic”.