A recent article published in The Washington Times, Inside the Beltway, "Trump holds 'decisive media advantage' over Biden", features: “A significant new study by What If Media Group, a New Jersey-based marketing company, shows a “decisive earned and paid media advantage” for the president over his challenger as the election draws ever closer."
An excerpt from the article:
Here’s what the study found: When survey respondents were asked whether they had “often heard about either candidate”, 65% had heard the Trump news, while 27% had heard information about Mr. Biden. As far as campaign ads for either candidate, 34% said they’d seen “many” for the president while 27% said the same for Mr. Biden.
The full article can be found here.
About What If Media Group
Founded in 2012, What If Media Group is an award-winning performance marketing company that enables the world’s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest performing marketing campaigns for its clients. Headquartered in Fort Lee, New Jersey, WhatIf is a recipient of Crain’s 2019 Fast 50 and is a member of the Inc 5000 list of the fastest-growing private companies in America.