Inspiration for the study came from an article in the NY times
How important is college football to American politics?
After seeing this article in the NY Times, we ran a poll yesterday to find out.
We asked "How have the cancellations of the Big 10 and Pac-12 college football seasons (and potentially other conferences) affected your decision to vote for President Trump?
With nearly 5,000 responses collected from a group of randomly selected online survey participants, a whopping 24% said they aren't going to vote for Trump anymore because of it. About the same number (25%) said they didn't care and would still vote for him anyway, and the remainder said they weren't planning on voting for him to begin with (28%) or decided to skip the question.
Whether you agree with it or not, our survey showed that the cancellation of college football can, indeed, have a major impact on the upcoming election, especially in historically "swing states" like Ohio.
The survey conducted for this What If Media Group snap poll was conducted online within the United States on August 13, 2020 among 4,985 American adults.
Respondents were randomly selected and the findings are at a 99% confidence level with a margin of error +/- 1.5%.
What If Media Group's proprietary ad serving technology includes a real-time survey module that was used to facilitate the data collection for this study. Data was weighted to US Census 2010 population distribution.
At What If Media Group, we ask millions of people questions every day -- and can unearth virtually anything. Contact us to find out how we can help you connect with individuals on the things that matter most to them - whether it's college football, saving up for college, or anything else . . .
About What If Media Group
Founded in 2012, What If Media Group is an award-winning performance marketing company that enables the world’s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest performing marketing campaigns for its clients. Headquartered in Fort Lee, New Jersey, WhatIf is a recipient of Crain’s 2019 Fast 50 and is a member of the Inc 5000 list of the fastest-growing private companies in America.